Years in private clubs
House & Roster’s perspective is grounded in more than two decades of club leadership—member service, staff development, boards, budgets and daily operations.
Private-club experience, applied to AI
A fellow club manager at the table.
House & Roster was founded by Evan Sherwood, CCM, CCE, after more than 20 years inside private clubs. Today, the firm pairs that operating perspective with continuous AI education, a disciplined method and trusted specialist collaboration when the work requires it.
Why House & Roster exists
Founder-led. Broader by design.
House & Roster combines firsthand private-club leadership with continuous AI education, a disciplined operating method and specialist collaboration when the work requires it.
Every engagement is led with club context and supported, as appropriate, by trusted expertise across implementation, privacy, cybersecurity, IT and legal review.
“Managing clubs is hard and unique. Working with a fellow club manager who understands the business is what makes House & Roster different.”
What informs our work
A broader foundation for practical AI decisions.
Every recommendation draws on private-club leadership, ongoing AI education, experience across clubs of different sizes and trusted specialist input.
Practical, human-led adoption
An AI-first mindset supported by ongoing education across leading tools, governance approaches, workflow design and responsible-use best practices.
Experience across club scales
Experience with clubs of different sizes, staffing models, budgets and operating complexity informs recommendations built for the club—not a one-size-fits-all playbook.
Club-management credentials
The CCM recognizes the skills and knowledge required of today’s club manager; the CCE augments it by recognizing the ability to serve successfully as a club’s most senior executive.
Why the advice is different
It begins with how the club actually works.
The advice starts with the club’s people, calendar, board expectations, member trust and day-to-day workload—not with a software feature.
It respects the operating calendar.
Recommendations account for staffing levels, board cycles, seasonality, department workflows and the limited capacity of lean management teams.
It speaks the language of leadership.
Boards receive concise decisions and oversight. Managers receive usable rules. Department leaders receive workflows they can train and supervise.
It protects the character of the club.
New tools should support hospitality, discretion and each club’s standards—not flatten member communication into generic automation.
It stays useful after the first meeting.
Policies are turned into staff guidance, practical trials and clear follow-up decisions rather than left on a shelf.
What the club can expect
Independent advice. Clear responsibilities. Practical help.
The goal is to help the club make sound decisions while its own leaders and specialists remain in control.
The club stays in control
The club owns its software accounts, information and final decisions. House & Roster helps organize the work and put decisions into practice.
Advice is independent
Tools are compared against the club’s needs. House & Roster does not lead with a proprietary platform or undisclosed commission.
People remain responsible
AI may help with defined tasks, but a person remains responsible for every decision, message and result.
Specialists stay involved
Counsel, IT, privacy and cybersecurity professionals continue to advise on matters within their expertise.
A note from Evan
“Club managers do not need more hype. They need someone who understands the house, asks the right questions and helps the team take one useful step at a time.”
Evan Sherwood, CCM, CCE
Founder, House & Roster
A practical next step
Talk with a club manager about your AI readiness.
Share what prompted the conversation—a board request, informal staff use, a tool decision or a policy question.
Review Your AI Readiness