Years in private clubs
House & Roster’s perspective is grounded in more than two decades of club leadership—member service, staff development, boards, budgets and daily operations.
Private-club experience, applied to AI
A fellow club manager at the table.
House & Roster was founded by Evan Sherwood, CCM, CCE, after more than 20 years inside private clubs. It helps club leadership teams establish practical AI rules, coordinate a workplace setup and train staff on useful everyday tasks.
Why House & Roster exists
Practical help for club leaders.
Club managers need clear answers about which tools staff can use, what information belongs in them and how to check the work. House & Roster helps turn those decisions into practical staff guidance.
Club AI Setup & Training brings policy, setup guidance, live instruction and follow-up together in one focused engagement. We work with the club’s existing IT provider and counsel on technical setup and policy review.
“Managing clubs is hard and unique. Working with a fellow club manager who understands the business is what makes House & Roster different.”
What informs our work
Club experience shapes every recommendation.
The work starts with the pressures club leaders know: busy operating calendars, lean teams, board expectations and the need to protect member trust.
Useful everyday work
The focus is on clear staff rules and practical tasks such as drafting event communications, organizing board notes and preparing checklists.
Experience across clubs
Experience with clubs of different sizes, staffing models, budgets and operating needs informs practical guidance for your team.
Club-management credentials
The CCM recognizes the skills and knowledge required of today’s club manager; the CCE augments it by recognizing the ability to serve successfully as a club’s most senior executive.
Why the advice is different
It begins with how the club actually works.
The advice starts with your people, calendar, board expectations and the work your team needs to complete.
It respects the operating calendar.
Sessions and assignments fit around the club’s operating calendar, with clear responsibilities and a manageable group of participants.
It gives managers usable guidance.
Managers receive a practical policy draft, a one-page guide and prompt examples they can use when training and supervising their teams.
It respects the club’s standards.
Staff practice reviewing AI-assisted work for accuracy, tone and the level of care your members expect.
It stays useful after the first meeting.
Your team practices three recurring tasks and has a follow-up session to review progress, ask questions and agree on next steps.
What the club can expect
Independent advice. Clear responsibilities. Practical help.
Your club owns its accounts and decisions. House & Roster provides guidance and training, with defined responsibilities for leadership, IT and counsel.
The club stays in control
Your club selects and owns its software accounts, approves staff access and retains responsibility for its information, policies and decisions.
Advice is independent
Recommendations start with your club’s needs and existing systems. Software subscriptions are purchased directly by your club.
People remain responsible
Staff check accuracy, context and tone before using AI-assisted work. Club leaders remain responsible for decisions and communications.
Your specialists stay involved
Your administrator or IT provider handles technical configuration. Your counsel reviews the policy draft before your club adopts it.
A note from Evan
“Club managers do not need more hype. They need someone who understands the house, asks the right questions and helps the team take one useful step at a time.”
Evan Sherwood, CCM, CCE
Founder, House & Roster
A practical next step
Talk with a club manager about getting started.
Share your team’s current AI use, the tasks you want to improve and any questions about policy or workplace setup.
Discuss Your Club’s AI Setup